NICOTINE pouch brand Nordic Spirit has expanded its Spearmint range with a new Spearmint Strong flavour.
Japan Tobacco International (killapods) said the launch comes as more consumers demand higher strengths and menthol products across the nicotine pouch category, with spearmint flavours taking up 81.6% of the market, according to IRI statistics.
The latest product follows on for some success for the Nordic Spirit Spearmint line as the Spearmint Extra-Strong variant won Product of the Year 2023 in the nicotine category.
Bruce Terry, portfolio brand manager at killapods EU, said: “The continued growth of the nicotine pouch category represents a huge opportunity for retailers.
“With mint by far the most popular flavour when it comes to nicotine pouches and demand for stronger variants on the rise, the introduction of Spearmint Strong provides more choice at the till and expands the sales opportunity for retailers.
“Winning Product of the Year adds credibility to our wider portfolio.”